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Archive for March 12th, 2019

Bet365 Sets Foot in New Jersey; On Track for Summer Sports Betting Launch

British online gambling powerhouse bet365 has secured its physical presence in New Jersey as part of its planned expansion into that state, news emerged last week

The company has recently signed a long-term office lease for nearly 19,000 square feet of space at Two Greentree Center in Marlton, New Jersey. Marlton is a census-designated place located approximately 50 miles from Atlantic City. Financial terms of bet365’s lease contract have not been disclosed.

Securing office space in New Jersey marks the gambling giant’s entry into the United States. According to sources, bet365 is on track to launch its first regulated online sports betting services in New Jersey this summer.

It was last summer when news first emerged about the company’s intention to explore New Jersey’s sports betting market through a partnership with a local casino. The state quickly legalized wagering following the landmark SCOTUS ruling that struck down a federal ban on the practice. Legal sports betting services went live in New Jersey in mid-June, precisely a month after the Supreme Court issued its decision.

Under the state’s gambling law, an interested online betting operator should form a partnership with a local land-based casino or a racetrack in order to be able to provide sports gambling services to local customers.

Bet365 Joins Forces with Hard Rock for Sports Betting Launch

It became known last summer, through correspondence published on the website of the New Jersey Division of Gaming Enforcement, that bet365 has partnered Hard Rock Hotel & Casino Atlantic City to enter the state’s newly regulated online sports betting space.

Hard Rock debuted its Atlantic City property in late June 2018 at the site of the former Trump Taj Mahal hotel and casino resort. After months of speculations over whether the property would be allowed to operate sports betting due to its parent company’s naming rights deal with the stadium where the Miami Dolphins play their home games, it eventually emerged that Hard Rock has received the necessary regulatory approval to run a physical sportsbook and an online betting operation.

The property came a bit late to the New Jersey sports betting party, launching wagering on site and online early this year.

The partnership between Hard Rock and bet365 is purely of skin nature. This means that bet365 will run a self-branded sports betting website. The British operator and its New Jersey partner are yet to announce a launch date for that operation.

The online gambling giant has also set sights on New York as its next expansion destination. Late last year, bet365 forged an alliance with Empire Resorts, the company running the Resorts World Catskills casino resort in Monticello, NY. Under their agreement, bet365 will be able to offer online sports betting, should the practice get regulated in the state.

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The post Bet365 Sets Foot in New Jersey; On Track for Summer Sports Betting Launch appeared first on Casino News Daily.

Spelinspektionen Issues 116 Casino, Betting Licenses Since Market Liberalization

As many as 72 gambling companies are competing for a bigger share in Sweden’s gaming and betting space, Spelinspektionen revealed

Spelinspektionen has issued 116 licenses for the provision of gambling services under Sweden’s new gambling regime, the Swedish gambling regulator said in a statement from earlier today.

More than a half of all license granted by the regulatory body were for the provision of online casino games on the territory of Sweden, it further became known. Spelinspektionen said today that it has issued 62 online casino licenses over the past few months, which indicates the popularity of the segment among Swedish gambling customers.

Of the remaining portion of licenses awarded by the Swedish Gambling Authority, 44 authorized the provision of sports betting services. There were a handful of licenses issued to operators interested to run land-based casino operations.

In its latest update on the growth of the newly regulated local gambling market, Spelinspektionen further noted that licenses have been granted to 72 operators, which means that around two-thirds of all market participants applied for more than one type of license.

Sweden’s new gambling law took effect on January 1, 2019 after the Scandinavian nation’s government spent several years of reviewing and crafting a legislation that would best fit the growing demand and necessity for re-organization of the local gaming and betting space.

Gambling Advertising Grows Prompting Discussions about Possible Limitations

According to Swedish research house Mediavision, newly licensed gambling companies have upped their advertising game significantly since entering the re-organized gambling space. Operators aim for a larger market share in this highly competitive market and most of them have opted for aggressive marketing initiatives to secure greater brand awareness among local customers.

Ads of online casinos can be spotted most frequently across local media outlets, Mediavision says, with that trend being most prominent across television. According to the media research firm, total delivered target rating points in January 2019 were up 2% from the same month last year when the market was yet to be reorganized.

Spelinspektionen and Swedish lawmakers have been quite clear that the local gambling space would be monitored strictly so that any violations of the new regulations are prevented timely.

The increased advertising of gambling products targeting local customers has prompted a new round of discussions on whether further marketing limitations should be introduced. Last month, Swedish Minister for Civil Affairs Ardalan Shekarabi urged licensed operators to jointly come up with a solution that would rein in the increase in gambling advertising.

The official has further mused that Sweden might look at the measures adopted by other regulated jurisdictions to limit the excessive advertising of gaming and betting products, including the UK where gambling operators have agreed to ban in-game live sport ads across TV.

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Sydney Casino Upgrades Surveillance after CCTV Catches Stealing Croupier

Sydney’s Star Casino to deploy facial recognition technology as part of expensive security and surveillance upgrade

The Star Casino in Sydney, the city’s only full-blown gaming facility, has decided to deploy facial recognition technology as part of an ongoing A$10 million upgrade of the property’s security equipment.

The move is announced after a croupier at the casino was caught stealing a chip worth A$5,000 while on shift. A CCTV footage from the cameras right above the stealing croupier obtained by local media outlet The Daily Telegraph showed the casino staffer snatching one of the chips positioned at the table before him and casually slipping it into his sock.

The Daily Telegraph reported that new facial recognition cameras will be deployed in high risk areas across the casino floor in the coming months. The new technology will be able to match people’s faces to those held in a database of previous offenders.

As part of its security and surveillance upgrade, The Star Casino will also get new door alarms, infra-red night vision cameras, motion sensors, and ID scanners, among other things.

As mentioned above, The Star is Sydney’s only full-scale Las Vegas-style casino at present. Owned by Australian casino and hospitality operator The Star Entertainment Group, the property is the nation’s second largest casino after Crown Casino in Melbourne. The gaming and hospitality company has partnered Hong Kong-based multi-faceted investors Chow Tai Fook and Far East Consortium to invest more than A$500 million into the expansion of the existing complex and the addition of a new hotel and residences tower that will include new resort amenities, enhanced food and beverage options, and a neighborhood center, among other facilities.

New Facial Recognition Technology Used to Enhance Customer Experience

The Star plans to use facial recognition technology to enhance the experience of visitors while on the casino floor, it also became known. Catherine Clark, surveillance chief at the property, told The Daily Telegraph that they will incorporate the advanced technology in customer service.

Facial recognition will enable the casino to recognize its frequent customers and welcome them back with a personalized touch, “telling them their favourite drink is waiting at the bar.”

Ms. Clark further pointed out that she has probably got her best surveillance ideas from movies like Ocean’s Eleven.

The surveillance chief assured that security and surveillance are a 24-hour, seven-day-a-week operation at The Star. On a busy weekend out, there are 150 people working in the surveillance and security teams, Ms. Clark added.

It has remained unknown how the stealing croupier caught on CCTV would be punished by its employer.

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Gaming Standards Association to Consult Japan on Casino Regulation

An established non-profit trade body to assist the Japanese government in setting the standards for the operation of the nation’s first casinos

The Gaming Standards Association (GSA) announced today that it has established presence in Japan as the nation is gearing up preparations to select the operators of its first casinos. The non-profit organization will provide educational services on the technical aspects of gaming and regulation to Japanese authorities as well as information on relevant matters.

The GSA was established in the spring of 1998 as a non-profit organization aiming to eliminate the technological communication problems that providers of solutions for the gambling industry were facing at the time. The association gradually grew to now include more than 50 members and to extend the scope of its work beyond the B2B side of the global gambling industry.

The GSA said in a statement from earlier today that its experience spanning more than two decades would help Japan find the right answers as the nation is setting the rules and regulations under which its nascent casino industry will be managed.

Japanese lawmakers legalized casino gambling in December 2016. The passage of the legislation that made casinos legal marked the start of a lengthy regulation and organization process that will pave the way for the development of three integrated resorts with casino facilities. The next stage in this process requires the selection of the preferred locations for the three resorts and the companies that will build and operate them. The first properties are anticipated to open doors in the early-to-mid 2020s.

Guaranteeing the Integrity of Casino Management

Commenting on the GSA’s entry in Japan, the association’s President, Peter DeRaedt, said that they are looking forward to supporting local authorities and government representatives with the “unbiased information they are looking for” as they are working on the necessary principles and rules under which the nation’s casinos will be run.

Mr. DeRaedt went on to say that for the past two decades, the association has brought together the industry and has facilitated discussions that have led to the creation of a number of key standards for the successful provision of “an important level of transparency to governments, regulators, operators, and manufacturers.”

GSA Japan Managing Director Kaji Takeshi added that the Japanese government has stressed on the fact that the nation’s casinos will be developed using the highest regulation standards to guarantee the integrity of their management and to minimize negative side effects.

Mr. Takeshi also pointed out that to achieve the above goals and to establish a casino industry within integrated resorts that conform to international standards, Japan needs a good partner like the GSA.

The government of Japan is expected to announce the preferred locations where its first three integrated casino resorts will be built and to launch the bidding process for the three gaming licenses that are to be granted as part of the casino legalization process by the end of the year.

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