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Caesars to Debut New Non-Gambling Resort Brand in Scottsdale, Arizona

Caesars Entertainment Corp. is set to expand its portfolio with its first non-gambling resort in the United States, the company revealed on Monday

The property will be located in Scottsdale, Arizona and the Las Vegas gaming and hospitality powerhouse expects to break ground on it in the second half of the year. Caesars Republic Scottsdale will feature a four-star, 266-room hotel and multiple other facilities.

The opening of the Arizona property comes as part of Caesars’ strategy to expand its business geographically both in and outside the United States and to diversify its operations with non-gambling resorts.

With yesterday’s announcement, the company also introduced its newest hotel brand – Caesars Republic. Caesars will license the brand, while HCW Development will build the Arizona resort and Aimbridge Hospitality will operate it. The Las Vegas giant said in a Monday press release that it will “advise on design elements” and integrate its loyalty program, Total Rewards, into the Scottsdale operation.

The new resort will be located just north of Scottsdale Fashion Square, known to be the city’s premium retail space.

Caesars said in its press release announcing the new non-gaming resort that it has selected Scottsdale as the host of the first Caesars Republic property due to the city’s popularity with visitors. It is estimated that Scottsdale welcomed 4.5 million overnight visitors and 4.4 million day-trip visitors in 2017.

Unique Guest Room Experience and Rooftop Pool

The 11-floor tower of Caesars Republic Scottsdale will include 266 hotel rooms. Aside from a mixture of kings, double queens, one and two-bedroom suites, the hotel portion of the property will also feature a bridal suite, and five luxury entertainment suites on the top floor.

The second floor will feature five breakout rooms for 40 people each. Those can be opened for events that can accommodate up to 200 people.

A 7,000-square-foot column-free ballroom will also be part of Caesars’ first non-gambling US resort. Its 34-foot sliding glass doors will open into a lawn that will be suitable for outdoor events for up to 600 people.

A rooftop pool and bar will on the seventh floor will be among the flagship attractions of Caesars Republic Scottsdale. The pool will host different activities such as “yoga at 9 and champagne at 11” and brunches. The pool, the first rooftop one in the city, will offer breathtaking views of the nearby Camelback Mountain.

Caesars plans to further expand the Republic brand in the coming years. The company said Monday that no two properties within the brand will look alike and that “everything the décor to the culinary offerings are inspired by local traditions and tastemakers.” The hospitality giant will look to tap into the unique character of each host city and to amplify its energy and culture.

The announcement about Caesars’ new non-gambling hotel brand arrives shortly after the company debuted its two casino-less beachfront luxury resorts on the Bluewaters Island in Dubai. The company also announced last year that it would develop a non-gaming Caesars Palace complex in Puerto Los Cabos, Mexico.

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The post Caesars to Debut New Non-Gambling Resort Brand in Scottsdale, Arizona appeared first on Casino News Daily.

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